Bookcover of Understanding the Transforming Revenue Models in the Games Industry
Booktitle:

Understanding the Transforming Revenue Models in the Games Industry

An econometric search for parameters determining the market success of video games with various revenue models

LAP LAMBERT Academic Publishing (2016-07-01 )

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ISBN-13:

978-3-659-91300-6

ISBN-10:
3659913006
EAN:
9783659913006
Book language:
English
Blurb/Shorttext:
This book explores foundations of revenue models in the games industry and studies the effect of video game characteristics on market shares of games under different revenue model structures using a unique Gameopedia AS dataset and the collected market data. It finds that digitisation of markets has allowed creation of digital pay-to-play and free-to-play models on the basis of classic pay-to-play model, and identifies their main differences to be in monetisation schedules, market-vs-social exchange norms evoked and preferences of consumers. Its findings suggest an important insight: digitisation of revenue models allows creation of new independent markets within the same industry. The study concludes by suggesting a set a parameters for each of the above revenue models, which play the key role in determining the market share of a game in a particular market.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Gregory Tezhik
Number of pages:
56
Published on:
2016-07-01
Stock:
Available
Category:
Economics
Price:
21.90 €
Keywords:
Computer Games, elasticity, instrumental variables, Logit, market share, multinomial choice, multinomial logit, revenue model, Video Games, industrial organisation, games industry, random utility, random coefficients, markup, econometrics, economics

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