- Social sciences, law, economics
- Economics
- Understanding the Transforming Revenue Models in the Games Industry
- Bookcover of Understanding the Transforming Revenue Models in the Games Industry
- Booktitle:
-
Understanding the Transforming Revenue Models in the Games Industry
An econometric search for parameters determining the market success of video games with various revenue models
LAP LAMBERT Academic Publishing (2016-07-01 )
eligible for voucher
- ISBN-13:
978-3-659-91300-6
- ISBN-10:
- 3659913006
- EAN:
- 9783659913006
- Book language:
- Blurb/Shorttext:
- This book explores foundations of revenue models in the games industry and studies the effect of video game characteristics on market shares of games under different revenue model structures using a unique Gameopedia AS dataset and the collected market data. It finds that digitisation of markets has allowed creation of digital pay-to-play and free-to-play models on the basis of classic pay-to-play model, and identifies their main differences to be in monetisation schedules, market-vs-social exchange norms evoked and preferences of consumers. Its findings suggest an important insight: digitisation of revenue models allows creation of new independent markets within the same industry. The study concludes by suggesting a set a parameters for each of the above revenue models, which play the key role in determining the market share of a game in a particular market.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Gregory Tezhik
- Number of pages:
- 56
- Published on:
- 2016-07-01
- Stock:
- Available
- Category:
- Economics
- Price:
- 21.90 €
- Keywords:
- Computer Games, elasticity, instrumental variables, Logit, market share, multinomial choice, multinomial logit, revenue model, Video Games, industrial organisation, games industry, random utility, random coefficients, markup, econometrics, economics
