Bookcover of Underlying Motives for Fashion Involvement
Booktitle:

Underlying Motives for Fashion Involvement

The Case of Self-Esteem and Normative Influence

LAP LAMBERT Academic Publishing (2016-08-19 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-94032-3

ISBN-10:
3659940321
EAN:
9783659940323
Book language:
English
Blurb/Shorttext:
A never-fading industry, in the UK and worldwide, fashion can hardly be fully explored. Every fashion choice we make has an inherent motive, pulling us in a particular direction. This is a thorough research and survey, conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence affect your fashion/shopping choices. Findings of this study are beneficial to students, marketers and consumer psychologists.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Borislav Petrunov
Number of pages:
124
Published on:
2016-08-19
Stock:
Available
Category:
Advertisement, marketing
Price:
49.90 €
Keywords:
confidence, Fashion, peer influence, self esteem, normative influence, buyer psychology

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::alipay Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING