Bookcover of The Study of Indonesian Public Awareness towards Green Products
Booktitle:

The Study of Indonesian Public Awareness towards Green Products

The role of environmental knowledge in moderating the consumer behavioral processes toward the green products

LAP LAMBERT Academic Publishing (2015-05-18 )

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ISBN-13:

978-3-659-71178-7

ISBN-10:
3659711780
EAN:
9783659711787
Book language:
English
Blurb/Shorttext:
The consumer behavioral processes on green products is relatively important for studied, especially in Indonesia, which is one of the developing countries, where the level of public awareness to consume green products is relatively low. So, the process of the formation of positive attitudes towards green products is the main focus of research. In the model, the process of formation of positive attitudes towards green brands is influenced by green brand positioning, functional benefits, emotional benefits, green brand necessity, as well as environmental knowledge as moderating variables. In summary, this study provides an understanding of how to form the consciousness of public, through the positive attitude towards green products
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Budhi Haryanto
Number of pages:
64
Published on:
2015-05-18
Stock:
Available
Category:
Advertisement, marketing
Price:
28.90 €
Keywords:
Attitude, green product, knowledge of the environmental, the functional and emotional benefits, green brand positioning

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