Bookcover of The Role of Online Motivations in Consumer Intention to Shop Online
Booktitle:

The Role of Online Motivations in Consumer Intention to Shop Online

LAP LAMBERT Academic Publishing (2015-07-27 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-75846-1

ISBN-10:
3659758469
EAN:
9783659758461
Book language:
English
Blurb/Shorttext:
Despite the continuous rise in retail e-commerce sales, many online retailing environments using e-commerce solutions fail to meet their profit goals. The e-commerce revolution creates a highly competitive marketplace that companies have to work hard in order to sustain their existence in a market where consumers have many options for purchasing a product or service. Firms’ long-term profitability in a competitive marketplace depends on their capability to attract and keep loyal consumers. To these firms, understanding the impact of online shopping motivational factors will enable them to design effective e-business strategy that engage consumers to their online store. Generally, this book improves your knowledge on what factors drive consumers to shop online, how they work, and what their implications are for customers and online retailers.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mahdi Shadkam
Number of pages:
292
Published on:
2015-07-27
Stock:
Available
Category:
Business management
Price:
74.90 €
Keywords:
consumer behavior, e-commerce, Online Shopping, Shopping motivation

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::alipay Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING