Bookcover of The Joint Venture between Fiat and Tata Motors
Booktitle:

The Joint Venture between Fiat and Tata Motors

A case-based analysis on joint ventures as market entry strategies in India and in the automotive industry

LAP LAMBERT Academic Publishing (2011-04-28 )

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ISBN-13:

978-3-8443-9443-6

ISBN-10:
3844394435
EAN:
9783844394436
Book language:
English
Blurb/Shorttext:
There is a great debate on the role strategic alliances can have as market entry or penetration strategies in developing countries. The topic becomes even more interesting when confronted with the quasi-oligopolistic dynamics of the global automotive market, heavily affected by the contrasting trends towards globalisation and consolidation and by growing excess capacity. The present book confronts the literature on strategic alliances in developing markets with a specific case and market, namely the JV between Fiat and Tata and the global and Indian automotive markets. At the same time this book traces the strategic rationale for the JV from its inception to the latest developments. Findings strongly support the argument for JVs with a local partner as optimal ways to overcome the liability of foreignness in the Indian subcontinent. Possible improvements to the JV analyzed are the exploitation of new synergies, the development of new product lines and the conversion of India into a production and R&D hub, while increasing market penetration in India and deepening the commitment to local suppliers.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Giovanni Spaliviero
Number of pages:
84
Published on:
2011-04-28
Stock:
Available
Category:
Management
Price:
49.00 €
Keywords:
joint venture, Entry strategy, automotive industry, Fiat, Tata Motors, strategic alliances, India, Italy, Strategic alliances, Strategic Alliances

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