Bookcover of The impacts of celebrity endorsement on consumers behavior
Booktitle:

The impacts of celebrity endorsement on consumers behavior

LAP LAMBERT Academic Publishing (2016-06-28 )

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ISBN-13:

978-3-659-91368-6

ISBN-10:
3659913685
EAN:
9783659913686
Book language:
English
Blurb/Shorttext:
The research is aimed at identifying whether the celebrity endorsement has an impact on consumers (aged 15-25) purchase behavior. The other intentions of this research are to establish how multiple brand endorsement impacts purchase intentions of consumers, and whether scandals that celebrities are involved in, have an impact on purchase intentions of consumers. The author has undertaken the primary research through survey to collect the data and analyze the results.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Grigoriy Shlyapinkov
Number of pages:
60
Published on:
2016-06-28
Stock:
Available
Category:
Sport
Price:
35.90 €
Keywords:
ads, Advertisement, celebrities, Celebrity Endorsement, sport

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