Bookcover of The Impact of Window Displays on Consumer Buying Behaviour
Booktitle:

The Impact of Window Displays on Consumer Buying Behaviour

LAP LAMBERT Academic Publishing (2016-10-25 )

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ISBN-13:

978-3-659-97799-2

ISBN-10:
3659977993
EAN:
9783659977992
Book language:
English
Blurb/Shorttext:
This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to study how different window displays affect different people, how they affect males and females, whether the contents of the window displays is dependent on the location of the store in terms of country, city and neighbourhood and how the window displays can be improved to influence buying behaviour.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Maleeha Samar
Number of pages:
84
Published on:
2016-10-25
Stock:
Available
Category:
Advertisement, marketing
Price:
35.90 €
Keywords:
Consumer Buying Behaviour, window displays

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