- Social sciences, law, economics
- Economics
- Advertisement, marketing
- The Impact of Window Displays on Consumer Buying Behaviour
- Bookcover of The Impact of Window Displays on Consumer Buying Behaviour
- Booktitle:
-
The Impact of Window Displays on Consumer Buying Behaviour
LAP LAMBERT Academic Publishing (2016-10-25 )
eligible for voucher
- ISBN-13:
978-3-659-97799-2
- ISBN-10:
- 3659977993
- EAN:
- 9783659977992
- Book language:
- Blurb/Shorttext:
- This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to study how different window displays affect different people, how they affect males and females, whether the contents of the window displays is dependent on the location of the store in terms of country, city and neighbourhood and how the window displays can be improved to influence buying behaviour.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Maleeha Samar
- Number of pages:
- 84
- Published on:
- 2016-10-25
- Stock:
- Available
- Category:
- Advertisement, marketing
- Price:
- 35.90 €
- Keywords:
- Consumer Buying Behaviour, window displays
