Bookcover of The Impact of Economic Condition on Consumer Buying Behaviour
Booktitle:

The Impact of Economic Condition on Consumer Buying Behaviour

LAP LAMBERT Academic Publishing (2014-11-21 )

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ISBN-13:

978-3-659-64191-6

ISBN-10:
365964191X
EAN:
9783659641916
Book language:
English
Blurb/Shorttext:
Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Jason Nurjadi
Number of pages:
128
Published on:
2014-11-21
Stock:
Available
Category:
Advertisement, marketing
Price:
54.90 €
Keywords:
Consumer Behavior Economic Condition

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