Bookcover of The Impact of Corporate Arts Sponsorship on Corporate Image
Booktitle:

The Impact of Corporate Arts Sponsorship on Corporate Image

Exploratory study on museum sponsorship by banks in Switzerland

AV Akademikerverlag (2016-04-06 )

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ISBN-13:

978-3-639-87767-0

ISBN-10:
3639877675
EAN:
9783639877670
Book language:
English
Blurb/Shorttext:
Corporate image is perceived by banks as an important success-factor and, accordingly, its enhancement plays an increasing role in their overall strategy. Arts sponsorship is one tool that they use in that regard and its appeal stems from several key attributes that the arts and museums in particular inherently possess. The study explores various dimensions of sponsorship programs, with a focus on banks and museums as the two sides of the program, including some critical issues and potential pitfalls that sponsorship arrangements entail. It could be then of potential use to the management of both parties in their relevant planning and pursuit of their respective goals. 
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Nili Berg
Number of pages:
132
Published on:
2016-04-06
Stock:
Available
Category:
Business management
Price:
61.90 €
Keywords:
corporate image

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