Bookcover of The image of women in press advertisements
Booktitle:

The image of women in press advertisements

Comparative analysis of Poland, Great Britain and Russia

LAP LAMBERT Academic Publishing (2012-04-27 )

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ISBN-13:

978-3-8484-1528-1

ISBN-10:
3848415283
EAN:
9783848415281
Book language:
English
Blurb/Shorttext:
The book shows how press advertisements in Poland, Great Britain and Russia depict women. It answers the questions where the woman’s body is presented in advertising more often, where she appears as an independent person, or in the role of wife and mother. It indicates what are the differences in image of women in these countries. The work describes as well the situation of women in Poland, Great Britain and Russia. It shows the cultural stereotypes in these countries and the distinction between man and woman in the consumption.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Monika Węs
Number of pages:
120
Published on:
2012-04-27
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Marketing, Image, Women, advertisement

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