Bookcover of The gaming experience from a viewer’s perspective
Booktitle:

The gaming experience from a viewer’s perspective

LAP LAMBERT Academic Publishing (2016-05-27 )

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ISBN-13:

978-3-659-89485-5

ISBN-10:
3659894850
EAN:
9783659894855
Book language:
English
Blurb/Shorttext:
This book intends to enhance our understanding in the field of online consumer behaviour by exploring the popular phenomenon of branded user-generated content and the consumers’ emotional responses to such content that seem to be overlooked by the current literature. Given the numerous forms of the available user-generated content, the study is focused on a particular type of user-generated videos on YouTube named “Let’s Play” videos and the viewers’ generated emotions while consuming them. The research results indicate that the consumption of such media content is a highly emotive experience dominated by pleasurable feelings and that users are significantly attached to the watched content as well as to its creators. Consequently they formulate a cohesive online community of fans that offer valuable marketing implications and propose an altered way of media consumption.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Eirini Gialou
Number of pages:
104
Published on:
2016-05-27
Stock:
Available
Category:
Media, communication
Price:
79.84 S$
Keywords:
digital marketing, digital media, UGC, New media consumption, emotions and marketing

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