Bookcover of The Effect of Extrinsic Determinants on Consumer Evaluation
Booktitle:

The Effect of Extrinsic Determinants on Consumer Evaluation

LAP LAMBERT Academic Publishing (2013-08-02 )

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ISBN-13:

978-3-659-43499-0

ISBN-10:
365943499X
EAN:
9783659434990
Book language:
English
Blurb/Shorttext:
This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers’ attitude and evaluation toward local and foreign home appliances.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Afrouz Mazaheri Tehrani
Number of pages:
136
Published on:
2013-08-02
Stock:
Available
Category:
Advertisement, marketing
Price:
61.90 €
Keywords:
Brand, Warranty, Ethnocentrism, Consumer Evaluation, Country-of- origin, word-of-mouth- Sales Promotion, Price, purchase intention

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