Bookcover of The Chinese Auto Industry
Booktitle:

The Chinese Auto Industry

Taming the Dragon

AV Akademikerverlag (2012-05-14 )

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ISBN-13:

978-3-639-40944-4

ISBN-10:
3639409442
EAN:
9783639409444
Book language:
English
Blurb/Shorttext:
Revision with unchanged content. The auto industry is no longer confined to our small corner of the world. China currently has the highest sales-growth in the world’s automobile industry. As a major player in global supply chain, China’s economic develop­ment and change affect operations of many transnational companies around the globe. The automobile industry in China represents an extraordinatry case of industry development. Utilizing the case study method, Professor Doreen McGunagle has allowed for a better understanding of the automobile indus­try in China, and answers the question, “What is the impact on the Chinese automobile industry of foreign company entry into China?”. Professor McGunagle’s extensive research, coupled with personal interviews, and her extensive professional experience in the business sector, offer an in­te­res­ting and informative approach to what is currently a subject of great interest to the business community. Professionals in the automobile industry, manage­ment consultants, and those involed in the global markets will find a wealth of information in Professor McGunagle’s work. Anyone doing research in International Business and Strategic Management will find her book a valuable tool.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Doreen McGunagle
Number of pages:
116
Published on:
2012-05-14
Stock:
Available
Category:
International economy
Price:
49.00 €
Keywords:
Organizational Change, strategy, China, competitive advantage, Life cycle, Resource-Based View, auto industry

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