Bookcover of Teacher Organization Representation Vs. National Newspaper Portrayal
Booktitle:

Teacher Organization Representation Vs. National Newspaper Portrayal

A Content Analysis Comparing Teacher Organization Representation With Their Portrayal In National Newspapers

Scholars' Press (2013-08-21 )

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ISBN-13:

978-3-639-51771-2

ISBN-10:
3639517717
EAN:
9783639517712
Book language:
English
Blurb/Shorttext:
This study is a critical content analysis interpreting how the policy-related actions of the National Education Association and the American Federation of Teachers are portrayed in the national newspaper discourse and how these portrayals compare/contrast with the way in which the two teacher organizations would like for their policy-related actions to be portrayed, as evidenced by each organization’s news releases. This analysis concludes that the National Education Association more often receives a negative portrayal in the national newspaper discourse than the American Federation of Teachers, and links this difference to numerous advantages, demonstrated by the AFT, in communicating its policy-related actions. This study concludes that both organizations, but particularly the National Education Association, would benefit from changes to the way in which they present their policy-related actions, so that each teacher organization may more effectively counter negative media portrayals.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Jason T. Hilton
Number of pages:
192
Published on:
2013-08-21
Stock:
Available
Category:
Education system
Price:
79.90 €
Keywords:
Teachers, Policy, content analysis, representation, Unions, American Federation of Teachers, National Education Association, National Newspapers, Critical Media Study

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