Bookcover of Sustainability and Growth of Low Cost Airlines
Booktitle:

Sustainability and Growth of Low Cost Airlines

A Global Perspective

LAP LAMBERT Academic Publishing (2012-05-21 )

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ISBN-13:

978-3-659-10354-4

ISBN-10:
3659103543
EAN:
9783659103544
Book language:
English
Blurb/Shorttext:
The main objective of this study was to predict the sustainability of low cost airlines and to identify the future growth options for Low Cost Carriers. For this purpose, the research focused on the global low cost airline industry with regards to their macro environment, business models, competitive stance, and industry life cycle. Industry specialists and consumers both believe that LCC’s have benefited the industry by providing low fares and made air travel affordable. However both set of respondents also agree on the need for focus on CRM as a means for being sustainable. The research provided insight on the future opportunities and challenges in each of these regional markets along with the several future industry success and survival factors. The research concludes with two recommendations for LCC’s in terms of their future strategy development either reinvigorate their low cost differentiation strategy or innovate to gain a first mover advantage.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Md. Atiqur Rahman Sarker, VaraLaxmi Pillai
Number of pages:
176
Published on:
2012-05-21
Stock:
Available
Category:
Business management
Price:
68.00 €
Keywords:
Tourism, Low Cost Carriers (LCC), Global Competitiveness

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