Bookcover of Strategies for a Successful China Market Entry
Booktitle:

Strategies for a Successful China Market Entry

of Small and Medium-sized Enterprises

AV Akademikerverlag (2015-03-31 )

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ISBN-13:

978-3-639-80867-4

ISBN-10:
3639808673
EAN:
9783639808674
Book language:
English
Blurb/Shorttext:
China is one of the fastest growing markets in our time. Due to globalization and shrinking trade barriers China becomes more and more attractive for foreign investments. How to enter this specific emerging market? The purpose of this book is to analyze the important facts that can lead to success or failure of foreign small and medium-sized enterprises. In order to describe the different strategies of China market entry the Author uses unique projects with a high practical orientation to make the theory applicable.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Isabel Zwanzig
Number of pages:
80
Published on:
2015-03-31
Stock:
Available
Category:
Business management
Price:
23.90 €
Keywords:
China, Culture, Entry, strategy, SME’s, Adaption, business

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