Bookcover of Statistical Models for Customer Relationship Management
Booktitle:

Statistical Models for Customer Relationship Management

A Regression Approach

LAP LAMBERT Academic Publishing (2013-04-29 )

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ISBN-13:

978-3-659-36496-9

ISBN-10:
3659364967
EAN:
9783659364969
Book language:
English
Blurb/Shorttext:
This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
K. Vijayakumar, Balasiddamuni Pagadala, G. Mokesh Rayalu
Number of pages:
236
Published on:
2013-04-29
Stock:
Available
Category:
Theory of probability, stochastics, mathematical statistics
Price:
76.90 €
Keywords:
Statistics

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