Bookcover of Service Quality, Customer Satisfaction and Loyalty
Booktitle:

Service Quality, Customer Satisfaction and Loyalty

The Practice and Case of Banking Industry

LAP LAMBERT Academic Publishing (2013-08-08 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-43037-4

ISBN-10:
3659430374
EAN:
9783659430374
Book language:
English
Blurb/Shorttext:
Banking sector is an important part of a country's economy which has seen precedent growth in the last decade and competition in this sector is raging at the moment. All the banking organizations in the market are striving hard to snatch their piece of pie from competitors. Satisfying customers and building their loyalty could prove to be very critical for the success of the banking organizations in Pakistan. This study look into this phenomenon by seeking empirical justification in this regard considering service quality as main contributory factor towards customer satisfaction and customer loyalty. The data were collected from 225 customers visiting the banks counters and had an account with banks serving in Pakistan. The collected data then analyzed using the Microsoft Excel and SPSS 19. The results of the study revealed that service quality has positive association with customer satisfaction and loyalty. Some recommendations for future research are also made.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Faizan Mohsan
Number of pages:
104
Published on:
2013-08-08
Stock:
Available
Category:
Money, Bank, Stock exchange
Price:
58.38 $
Keywords:
Pakistan, service quality, customer satisfaction, customer loyalty, Banking sector

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::mc Adyen::visa Adyen::cup Adyen::ach Adyen::unionpay Adyen::paypal Paypal

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING