Bookcover of Relevancy of Uppsala model in internationalization of universities
Booktitle:

Relevancy of Uppsala model in internationalization of universities

From the Prospect of Australia

LAP LAMBERT Academic Publishing (2012-04-24 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8484-8449-2

ISBN-10:
3848484498
EAN:
9783848484492
Book language:
English
Blurb/Shorttext:
Study found remarkable differences between the internationalization process of the selected institutions and Uppsala model. The markets were mainly Asian countries; entry choice was driven by Rationality, favorable Market situations, demand of higher education and comparative advantages over the foreign market. The institution’s expansion in a single market was not followed by sequential pattern, rather institutions entered in different market with different establishments. The commitment decisions in a market were driven by multiple factors like current performance, favorable market situation, Reputation, development of resources, market knowledge etc. Uppsala model mentioned, the Market knowledge can be mainly gained through experience in the market, in contrast I found the institutions gain market knowledge through difference sources like: experience, research, from contacts, from partners, online etc. Finally based on the Empirical findings I have tried to contribute a model shows the internationalization process of the chosen institutions.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Sumon Ahmed
Number of pages:
84
Published on:
2012-04-24
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
internationalization of Higher Education, International Marketing Uppsala model, Internationalization of Australian Education

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::ach Adyen::unionpay Adyen::paypal Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING