Bookcover of Radio – A True Medium of the Masses
Booktitle:

Radio – A True Medium of the Masses

The Medium of the Future

VDM Verlag Dr. Müller (2010-06-10 )

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ISBN-13:

978-3-639-26448-7

ISBN-10:
3639264487
EAN:
9783639264487
Book language:
English
Blurb/Shorttext:
In the Indian scenario it was around the late 1980s early 1990s that TV and Cable TV as well as the internet has suddenly acquired a major growth leading to widespread belief that Radio's days were numbered and this convenient and effective mass medium was pushed to corner. The researcher intended to study in-depth whether this belief was true or not and has completed the study to finally conclude that Radio has managed to survive this onslaught and survive in a healthy manner. It was be found that Radio has accepted the challenge of the audio-visual medium in its stride and has undergone a major facelift or makeover whatever ay one may call it and has remained firm on its own ground never receding even a bit from its position. In the process of study in the First chapter we have started with giving a brief background of Radio's growth and development as a whole since the early days till date, from being a simple instrument of communication to the evolution of becoming a mass media with a huge popularity across the globe. While doing this, we have also touched upon the extraordinary revolution in the mass media world.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Abhijit Bora
Number of pages:
268
Published on:
2010-06-10
Stock:
Available
Category:
Electronics, electro-technology, communications technology
Price:
79.00 €
Keywords:
Community Radio, Public service broadcasting, Pirate Radio, FM / AM Radio

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