Bookcover of Presidential Rhetoric
Booktitle:

Presidential Rhetoric

Clinton and Obama Across the Interface of Race

VDM Verlag Dr. Müller (2009-08-21 )

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ISBN-13:

978-3-639-18831-8

ISBN-10:
3639188314
EAN:
9783639188318
Book language:
English
Blurb/Shorttext:
The rhetorical styles of Presidents Clinton and Obama, when communicating across the interface of race, are analyzed using rhetorical theory. Clinton’s eight presidential addresses to the Congressional Black Caucus’ (CBC) Annual Dinner are studied using the “rhetoric of inclusion” which embodies the concepts of identification and authority. His rhetorical style is shown to ensure the loyalty of the CBC. Obama’s use of the “rhetoric of hope” reaches out to all of America and successfully circumvents the consideration of his race. The rhetoric of hope embraces the appeals of ethos, logos and pathos, and rhetorical devices that rely on repetition. Six of Obama’s speeches - keynote address at the 2004 DNC, Iowa concession speech, race relations speech, acceptance speech, inauguration speech and address to the AMA - are critically analyzed using the rhetoric of hope. The analysis of the two presidents’ rhetoric illustrates how the challenge of interracial communication can be skillfully handled. The book should be especially useful to professionals in the Communications and Speechwriting fields, or anyone else who may be faced with the challenge of interracial communication.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Sandra Bernard-Bastien
Number of pages:
168
Published on:
2009-08-21
Stock:
Available
Category:
Language and literature science
Price:
68.00 €
Keywords:
Sandra Bernard-Bastien, Obama, Clinton, African-American, speechwriting, communications, politics, elections, Rhetorical Theory, race relations

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