Bookcover of Pharmaceutical Marketing Strategies
Booktitle:

Pharmaceutical Marketing Strategies

Case Research on Hematinic Segment

LAP LAMBERT Academic Publishing (2013-05-09 )

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ISBN-13:

978-3-659-36202-6

ISBN-10:
3659362026
EAN:
9783659362026
Book language:
English
Blurb/Shorttext:
This book deals with marketing strategies adopted by leading pharmaceutical companies in Hematinic segment. It is a Doctoral thesis work, submitted in 2007 to Bharathidasan University, India. The author has associated with pharmaceutical industry for around 20 years as a marketing professional. This research was conducted to provide guidelines for social welfare participants to learn and understand commercial marketing strategies with reference to anaemia. Author has assisted as co-investigator in the funded project dealt with IFA (Iron Folic Acid) tablet distribution scheme of Integrated Child Development Scheme (ICDS).
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Krishna Raj
Number of pages:
236
Published on:
2013-05-09
Stock:
Available
Category:
Management
Price:
76.90 €
Keywords:
SR, TR, NDDS, Hematinics, Oral solid formulations, Obstetrics & Gynecologist, Anaemia

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