Bookcover of Paratexts in the mass media communication
Booktitle:

Paratexts in the mass media communication

LAP LAMBERT Academic Publishing (2016-02-15 )

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ISBN-13:

978-3-659-81929-2

ISBN-10:
3659819298
EAN:
9783659819292
Book language:
English
Blurb/Shorttext:
„The receiver wants to get all the novel in three minutes” – as Ryszard Kapuściński wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Iwona Loewe
Number of pages:
80
Published on:
2016-02-15
Stock:
Available
Category:
Communication sciences
Price:
23.90 €
Keywords:
the editorial introducing text, the lead, teasers, the presentation, the recomendation, escorting texts, the flash

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