Bookcover of Outside the Box
Booktitle:

Outside the Box

Defining Audience Viewing Preferences in a Multi-Platform Environment

LAP LAMBERT Academic Publishing (2011-04-01 )

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ISBN-13:

978-3-8443-2253-8

ISBN-10:
3844322531
EAN:
9783844322538
Book language:
English
Blurb/Shorttext:
In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Stephen McPaul
Number of pages:
124
Published on:
2011-04-01
Stock:
Available
Category:
Media sciences
Price:
59.00 €
Keywords:
television, Viewer, preferences, Internet, Media, Uses, Gratification, broadcast, Online, viewer, Internetrecht, Mediation, Gratifications, Broadcasting, Onlinemediation

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