Bookcover of Monetizing Mobile
Booktitle:

Monetizing Mobile

Factors Influencing Development of Mobile Commerce – Korea, China, Japan

LAP LAMBERT Academic Publishing (2010-01-20 )

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ISBN-13:

978-3-8383-3983-2

ISBN-10:
3838339835
EAN:
9783838339832
Book language:
English
Blurb/Shorttext:
Why are East Asian mobile telecommunication companies ahead of those in Europe and North America? What are the secrets to their successes and failures? We explore and explain the business models of the top sixmobile firms in East Asia in the context of Dominant Design, Technological Leapfrogging, and Technological Lockout. From numerous interviews with high ranking corporate, government, and academic officials,supplemented by extensive secondary sources in the form of academic articles, white papers, and annual reports, this book provides a detailed description of the dynamic and exciting world of mobile commerce.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mark M. Lennon
Number of pages:
216
Published on:
2010-01-20
Stock:
Available
Category:
Management
Price:
79.00 €
Keywords:
M-Commerce, Mobile Commerce, East Asia, business models, dominant design, technological leapfrogging, technological lockout, SK Telecom, China Mobile, KTF, China Unicom, NTT DoCoMo, KDDI

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