Bookcover of Media Use, HIV/AIDS Knowledge, and Sexual Beliefs
Booktitle:

Media Use, HIV/AIDS Knowledge, and Sexual Beliefs

An Exploration of Differences between Races

VDM Verlag Dr. Müller (2008-03-24 )

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ISBN-13:

978-3-639-00175-4

ISBN-10:
3639001753
EAN:
9783639001754
Book language:
English
Blurb/Shorttext:
As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans? sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). The data analysis demonstrated that race does influence the type of media an individual uses. However, race does not impact an individual?s access to health information. Knowledge about HIV/AIDS impacts an individual?s sexual beliefs about HIV/AIDS. Cues from the media and physicians impact an individual?s sexual beliefs about HIV/AIDS. Perceived susceptibility impacts an individual?s sexual beliefs about HIV/AIDS. African Americans are more likely to use television to obtain HIV/AIDS information than other races. In addition, African Americans are more likely to use radio to obtain HIV/AIDS information than other races.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Tarana Hammond
Number of pages:
72
Published on:
2008-03-24
Stock:
Available
Category:
Media, communication
Price:
49.00 €
Keywords:
HIV/AIDS information, Knowledge on HIV/AIDS, Media, HIV/AIDS, The Health Belief Model (HBM), African Americans, Sexual Beliefs, Races, media use, Media Use Patterns, media effect

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