Bookcover of Marketing Communications & Performance of Financial Institutions
Booktitle:

Marketing Communications & Performance of Financial Institutions

Marketing communications, the gateway to consumers heart

LAP LAMBERT Academic Publishing (2015-06-08 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-71760-4

ISBN-10:
3659717606
EAN:
9783659717604
Book language:
English
Blurb/Shorttext:
Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for marketers, researchers, financial institutions and students of marketing. The author, having spent years in the industry and working as Marketing communications manager for a number of Institutions, has added a practical approach to the study.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Isaac Tandoh
Number of pages:
120
Published on:
2015-06-08
Stock:
Available
Category:
Advertisement, marketing
Price:
49.90 €
Keywords:
Marketing Communications

Books loader

Newsletter

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING