Bookcover of Marketing and Public Relations: Partners in Spin or Value Drivers?
Booktitle:

Marketing and Public Relations: Partners in Spin or Value Drivers?

LAP LAMBERT Academic Publishing (2012-12-03 )

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ISBN-13:

978-3-8433-6887-2

ISBN-10:
3843368872
EAN:
9783843368872
Book language:
English
Blurb/Shorttext:
In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ben-Piet Venter
Number of pages:
332
Published on:
2012-12-03
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Public Relations, Ethics, Marketing, value chain

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