Bookcover of Marketing and Advertising for Higher Education: Theory and Practice
Booktitle:

Marketing and Advertising for Higher Education: Theory and Practice

An Excellent References Textbook

LAP LAMBERT Academic Publishing (2013-08-28 )

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ISBN-13:

978-3-659-43853-0

ISBN-10:
3659438537
EAN:
9783659438530
Book language:
English
Blurb/Shorttext:
In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ali Etemadoleslami Bakhtiyari, Alireza Miremadi
Number of pages:
92
Published on:
2013-08-28
Stock:
Available
Category:
Advertisement, marketing
Price:
54.90 €
Keywords:
Students, Iran, Choice Model, University Reputation, Registration Process International Campus, higher education, consumer behavior, decision model

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