Bookcover of Market Segmentation With Respect To University Students
Booktitle:

Market Segmentation With Respect To University Students

Market Segmentation With Respect To University Students' Clothing Benefits Sought In Jakarta

LAP LAMBERT Academic Publishing (2012-05-13 )

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ISBN-13:

978-3-659-12749-6

ISBN-10:
3659127493
EAN:
9783659127496
Book language:
English
Blurb/Shorttext:
Market segmentation is a marketing approach that includes the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation processes also consider which of these segments to target. Market segmentation is a very important construct when predicting consumers’ purchasing behavior. Segmentation uses the premise that a consumer market can be identified and divided into segments-based upon consumers’ characteristics. The importance of indentifying market segments for each product and service has been long understood. People seek benefits from each consumed and this in turn provides a reason for true market segmentation (Haley, 1968).
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Nadia Annisa
Number of pages:
112
Published on:
2012-05-13
Stock:
Available
Category:
Economics
Price:
49.00 €
Keywords:
Consumer Behavior, Market Segmentation, clothing, Brand Loyalty, and shopping.

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