Bookcover of Internationalization of KIBS Franchise Company to Great Britain
Booktitle:

Internationalization of KIBS Franchise Company to Great Britain

Internationalization, Franchising Knowledge-Intensive Business Services, and Partnering in Great Britain: A Case Study Perspective

VDM Verlag Dr. Müller (2011-03-25 )

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ISBN-13:

978-3-639-34298-7

ISBN-10:
3639342984
EAN:
9783639342987
Book language:
English
Blurb/Shorttext:
Internationalization of services is evident and KIBS is a growing sector. The service concept of a knowledge-intensive business is often unique and human related. Therefore the internationalising of such firm becomes challenging and needs extra preparation as the knowledge sharing and securing systems need to be well designed. During the internationalisation process knowledge management rises to a high priority. Due to franchising and in order to internationalise the company must hold suitable systems for knowledge management. The importance of partnering and finding a suitable partner was found to be a high priority in the success of the internationalisation. In GB partnering process should be started by reviewing existing contacts and by attending to industry related conferences and trade fairs. The goals to go to GB are that the huge market in a dense area brings a possibility to reach large client base and with having a local office there it could be possible to get contacts to and new buyers to the companies for sale. Another point is to bring Nordic companies closer to GB and to create similar support network and franchise chain of company ownership transfer experts to GB.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Maija Monnonen
Number of pages:
144
Published on:
2011-03-25
Stock:
Available
Category:
International economy
Price:
59.00 €
Keywords:
Knowledge-intensive business services, Franchise, Internationalization, Partnering, Knowledge-Management

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