Bookcover of International Tourism and Management
Booktitle:

International Tourism and Management

Explaining tourists satisfaction and intention to revisit Nha Trang, Viet Nam

LAP LAMBERT Academic Publishing (2012-05-13 )

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ISBN-13:

978-3-659-10784-9

ISBN-10:
3659107840
EAN:
9783659107849
Book language:
English
Blurb/Shorttext:
During recent years, Khanh Hoa province has done mostly national promotion of Nha Trang as a tourist destination. However, more and more international tourists are visiting Nha Trang and knowledge about their motivations to visit this city is not previously investigated. The first purpose of the thesis is to find how visitors evaluate the quality of different facets or attributes of a destination image of Nha Trang, how satisfied they are with Nha Trang, loyalty intention to revisit and willingness to recommend Nha Trang to others. The second is to investigate what “image” is most important to explain global satisfaction with visiting Nha Trang. The third is to investigate how perceived quality, satisfaction and other motivational or dismotivational factors (e.g., demographic characteristics, variety seeking) influence loyalty intention to revisit and willingness to recommend to others.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Tran thi Ai Cam
Number of pages:
88
Published on:
2012-05-13
Stock:
Available
Category:
Journalism
Price:
49.00 €
Keywords:
satisfaction, loyalty, Tourists

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