Bookcover of IntelliTXT
Booktitle:

IntelliTXT

Keyword advertising, JavaScript, HTTP cookie

Tort (2012-06-04 )

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ISBN-13:

978-613-6-38177-0

ISBN-10:
613638177X
EAN:
9786136381770
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. IntelliTXT, an "in-text" advertisement platform developed by Vibrant Media, is an example of keyword advertising. Website authors insert a script into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT. The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while ads flash on and pause before disappearing.
Publishing house:
Tort
Website:
http://www.betascript-publishing.com
Edited by:
Philippe Valentin Giffard
Number of pages:
92
Published on:
2012-06-04
Stock:
Available
Category:
Advertisement, marketing
Price:
34.00 €
Keywords:
Media, Website, advertisement, platform, IntelliTXT, Vibrant

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