Bookcover of Industry 4.0 Customer Classification Model (CCM)
Booktitle:

Industry 4.0 Customer Classification Model (CCM)

Basic Concept of Industry 4.0, Classification of Customers, Tailoring Marketing/Sales Strategies, Selling Smart Products

AV Akademikerverlag (2017-08-23 )

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ISBN-13:

978-3-330-51413-3

ISBN-10:
3330514132
EAN:
9783330514133
Book language:
English
Blurb/Shorttext:
Industry 4.0 is currently mostly a buzzword and only a few companies are able to use it to the full extend. Among other reasons, this is due to the lack of knowledge and experience with the technologies that Industry 4.0 incorporates. Especially, for companies that develop build and distribute such technologies Industry 4.0 poses a challenge. For marketing these so called smart products successfully, firms must develop tailor made marketing and sales strategies. However, before any marketing strategy can be developed, first, corporations will have to understand their customers and their situation. Considering the novelty of Industry 4.0, the needs and characteristics of customers are unknown. Consequently, customer segments cannot be identified in an easy manner. The subject of this report is to identify possible ways of clustering customers to allow a proper segmenting, targeting and positioning process by the selling organization. Furthermore, possible criteria with high relevance regarding Industry 4.0 for grouping customers should be found as well. Thus, the goal is to provide firms with a comprehensive framework to develop tailor-made marketing and sales strategies.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Adnan Ćosić
Number of pages:
100
Published on:
2017-08-23
Stock:
Available
Category:
Business management
Price:
49.90 €
Keywords:
Artificial Intelligence, Digitalisierung, digitalization, Industrie 4.0, Industry 4.0, manufacturing, Smart Factory, vertical integration, horizontal integration, shop-floor integration, maturity models, Customer Classification, Smart Products, Smart Production, Cloud Manufacturing, Manufacturing in Networks

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