Bookcover of How to use social media communities in marketing
Booktitle:

How to use social media communities in marketing

The influence of music preferences on the consumer behavior of community members

LAP LAMBERT Academic Publishing (2011-03-11 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8443-1830-2

ISBN-10:
3844318305
EAN:
9783844318302
Book language:
English
Blurb/Shorttext:
The main purpose of this book is to show companies, managers and marketers that social media creates a lot of new opportunities for them. Communities and networks are getting more important in this new Web 2.0 based world. The last decennia's it cost a lot of effort for managers and companies to reach their target customers. The internet, and especially social media, gave these managers and companies' new useable channels to reach their consumers again. Managers are now able to reach their target customers through micro marketing. This research showed that it is not only possible to reach the customers again, but also to predict the behavior of these consumers based on what kind of community they belong to. Within this research music preference based communities were used.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Tim Stierman
Number of pages:
104
Published on:
2011-03-11
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Music Preferences, consumer behaviour, Market Mavenism, Brand Preferences, brand personality, Personality traits, Micro-Marketing, Social Media, Communities, Advertising., Personality Traits, Advertising

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING