Bookcover of How Export Involvement, Promotion & Strategy Affect Firm Performance
Booktitle:

How Export Involvement, Promotion & Strategy Affect Firm Performance

The Case Of Developing Country: Thailand

LAP LAMBERT Academic Publishing (2011-11-01 )

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ISBN-13:

978-3-8465-3838-8

ISBN-10:
3846538388
EAN:
9783846538388
Book language:
English
Blurb/Shorttext:
This study aims to broaden the scope of export promotion knowledge by incorporating satisfaction with export promotion programs, export marketing strategy, and export performance into an integrated model and empirically investigating the direct and indirect impacts of satisfaction with export promotion programs on firms’ export performance. To improve the effectiveness of export promotion programs, this study offers a new perspective to the analysis called “perceived gap”, and it applies satisfaction theory to operationalize this concept. Level of satisfaction refers to how well the export promotion programs deal with the export activities that exporters find important. The size of the perceived gap is then related to the export success of firms. Large perceived gaps indicate that the government assistance program does not match firms’ expectations, and they do not consider the programs helpful. This study is specifically concerned with manufacturing firms that export noncommodity products, and with trading firms. A mail survey was conducted to obtain primary data from Thai exporting firms from 13 industries.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Pensri Jaroenwanit
Number of pages:
256
Published on:
2011-11-01
Stock:
Available
Category:
International economy
Price:
79.00 €
Keywords:
strategy, Export, Promotion, Firm Performance

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