Bookcover of How does brand image influence purchase intention of the consumers?
Booktitle:

How does brand image influence purchase intention of the consumers?

LAP LAMBERT Academic Publishing (2016-08-25 )

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ISBN-13:

978-3-659-94196-2

ISBN-10:
3659941964
EAN:
9783659941962
Book language:
English
Blurb/Shorttext:
A quantitative research, describing how the brand image is influential to the purchase intention of the consumer in the UK clothing sector. The need for the research was to learn that how the consumer thinks before he/she makes a purchase when exposed to different brands in their daily life and how should the clothing companies should position themselves in order to maximise their revenues from the actual and potential consumers.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Wahab Naeem
Number of pages:
116
Published on:
2016-08-25
Stock:
Available
Category:
Business management
Price:
49.90 €
Keywords:
brand image, Consumers, purchase intention, UK

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