Bookcover of Fundamentals of Marketing
Booktitle:

Fundamentals of Marketing

Marketing Excellence, Branding, Positioning

LAP LAMBERT Academic Publishing (2010-07-29 )

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ISBN-13:

978-3-8383-8789-5

ISBN-10:
3838387899
EAN:
9783838387895
Book language:
English
Blurb/Shorttext:
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains, icons and gurus nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, Fundamentals of Marketing, his 47th book, is a breakthrough and unique companion for marketing students, professors and practitioners and has a lot of breakthrough research papers by the author and others. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort at firm or micro-level as corrupt and incompetent politicians destroy value. A zero tolerance to corruption is now necessary for every firm/organization. Faustino Taderera is now one of the world''s most eminent and distinguished international marketing strategists. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle, Plato, Solomon and Joseph of my time, the Gift of Zimbabwe, Africa and the World." He is a much sought after global academic and professional BRAND.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Faustino Taderera
Number of pages:
692
Published on:
2010-07-29
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Marketing Excellence, Branding, Positioning

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