Bookcover of From traditional marketing to Storytelling
Booktitle:

From traditional marketing to Storytelling

LAP LAMBERT Academic Publishing (2016-06-29 )

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ISBN-13:

978-3-659-86827-6

ISBN-10:
3659868272
EAN:
9783659868276
Book language:
English
Blurb/Shorttext:
People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers’ behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline; Content Marketing respond to consumers’ expectations; Storytelling is key to success; the discipline is facing several barriers.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Maxime Roux
Number of pages:
100
Published on:
2016-06-29
Stock:
Available
Category:
Advertisement, marketing
Price:
54.90 €
Keywords:
Content Marketing, storytelling

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