Bookcover of Exploring relationship between product variants and brand loyalty
Booktitle:

Exploring relationship between product variants and brand loyalty

LAP LAMBERT Academic Publishing (2016-04-04 )

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ISBN-13:

978-3-659-87067-5

ISBN-10:
3659870676
EAN:
9783659870675
Book language:
English
Blurb/Shorttext:
The present book attempts to review the literature in the domain of marketing management for the construct of brand loyalty with reference to the product variant choice decisions amongst youth. Interestingly, the emerging markets have been witnessing an enormous growth in the retail sector. Variety seeking tendency is now not an exclusive domain of the consumers in the developed countries, rather the consumers around the world especially the emerging markets are more proactive about their preferences. The variety seeking tendency amongst the emerging markets consumers are evolving. The present review explore the relationship through a review of brand loyalty and product variants.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mahesh Gadekar
Number of pages:
76
Published on:
2016-04-04
Stock:
Available
Category:
Management
Price:
39.90 €
Keywords:
Brand Loyalty, Emerging market, Product Variants, youth

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