Bookcover of Exploring Predatory Pricing
Booktitle:

Exploring Predatory Pricing

Appropriate Price Setting and Its Boundaries

LAP LAMBERT Academic Publishing (2014-12-17 )

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ISBN-13:

978-3-659-66248-5

ISBN-10:
3659662488
EAN:
9783659662485
Book language:
English
Blurb/Shorttext:
Globalisation as well as possibilities of merging with other firms can give more opportunities for firms to survive. In some cases even more market power could be obtained and abused. As the fight for market share is taking on a new dimension with firms using a wealth of tactics, it cannot be excluded that some may want to resort to predatory pricing. Is the current legislation designed to defend those encumbered by major market players using predatory pricing techniques? Is it able to defend all possible sufferers, including customers? If the answer is in the negative, then how to draw the line between legal and predatory pricing? Isn’t it high time that present day legislation was changed to reflect present day firms’ likely thinking? This book answers these questions. It also explores the laws that companies need to observe as well as discusses ways forward so that customers’ welfare can increase.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Bartholomew Tenerowicz
Number of pages:
84
Published on:
2014-12-17
Stock:
Available
Category:
International economy
Price:
39.90 €
Keywords:
Competition, consumer, predatory pricing, Prices, variable costs, abuse of dominant position, pricing strategies, welfare, Wellbeing, price Setting, healthy competition, market survival, market leadersip, Cost, costs, rights, competitors, dominance, marketing strategies

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