Bookcover of Effects of Music Celebrity Endorsement on TV Advertisements on Youth
Booktitle:

Effects of Music Celebrity Endorsement on TV Advertisements on Youth

LAP LAMBERT Academic Publishing (2014-11-17 )

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ISBN-13:

978-3-659-62122-2

ISBN-10:
3659621226
EAN:
9783659621222
Book language:
English
Blurb/Shorttext:
This book discusses the effects of music celebrities endorsement in advertisement on television on University youth. It has focused on shedding light on who celebrities are,what endorsement is and why celebrities are used in creation of the advertisements aired on television.Further this book has identified the effects that these celebrity endorsed advertisements have on youth in terms of fashion statement. Recommendations have been made on what should be done to control the kind of advertisements aired as well as the choice of celebrities who should be used to endorse advertisements
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mildred Zipporah Mwendwa
Number of pages:
88
Published on:
2014-11-17
Stock:
Available
Category:
Media, communication
Price:
39.90 €
Keywords:
music, Celebrity, Endorsement, TV, youth, Effects, Advertisement

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