Bookcover of Effect of Globalization and Marketing Strategies on Firm
Booktitle:

Effect of Globalization and Marketing Strategies on Firm

LAP LAMBERT Academic Publishing (2015-02-23 )

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ISBN-13:

978-3-659-30336-4

ISBN-10:
3659303364
EAN:
9783659303364
Book language:
English
Blurb/Shorttext:
The effect of globalization on marketing strategies is no doubt a burden with uncertainties and anxiety born out of the determination of nations to overcome the obstacles and challenges of the future.However, the research work is meant to provide and explain some of marketing strategies at global level and how such strategies could benefit other nations. Though, globalization benefits developed economy to underdeveloped economy, however, both stand to benefit more at the long-run.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Anthonia Otsupius
Number of pages:
76
Published on:
2015-02-23
Stock:
Available
Category:
Management
Price:
28.90 €
Keywords:
Globalization, Marketing, Strategic

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