Bookcover of Effect of consumer design perception on brand equity
Booktitle:

Effect of consumer design perception on brand equity

A smartphone perspective

LAP LAMBERT Academic Publishing (2016-04-12 )

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ISBN-13:

978-3-659-87399-7

ISBN-10:
3659873993
EAN:
9783659873997
Book language:
English
Blurb/Shorttext:
"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Abhishek Mishra
Number of pages:
356
Published on:
2016-04-12
Stock:
Available
Category:
Business management
Price:
87.90 €
Keywords:
Brand Equity, expertise, functional, information, interface, kinesthetic, Social value, usability, user experience, visual, Design Perception, Usage Pleasure, Lifestyle.

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