Bookcover of Does Cigarette Promotion Increase Susceptibility to Smoking?
Booktitle:

Does Cigarette Promotion Increase Susceptibility to Smoking?

A Re-test of the Link between Tobacco Industry Promotion and Adolescent Susceptibility to Cigarette Use

VDM Verlag Dr. Müller (2009-08-09 )

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ISBN-13:

978-3-639-18303-0

ISBN-10:
3639183037
EAN:
9783639183030
Book language:
English
Blurb/Shorttext:
In 1998, using the Index of Receptivity to Tobacco Industry Promotion (IRTIP), it was claimed that tobacco promotion increased youth susceptibility to smoking. Arguably, this claim started the belief that “cigarette advertising causes smoking” and led to many countries severely restricting cigarette promotion. The problem is, ten years later, youth are still lighting up. Could they have gotten it wrong? The IRTIP procedure is widely used to model the link between promotional activities and susceptibility to product use. It is now being used for other products like alcohol, fast-food and colas. This book reports the results of a verification and re-test of the IRTIP model. Using the original data, it was found that IRTIP magnifies Response-Style and Respondent Drop-Out Biases. These biases are shown to lead to the finding of a positive link between tobacco promotion and susceptibility to smoking. Because the IRTIP process is biased, it may be prudent to revisit the many research studies that have used this procedure. The faulty 1998 claim may have harmed efforts to control and limit the use of cigarettes.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Alvin Lee
Number of pages:
164
Published on:
2009-08-09
Stock:
Available
Category:
Medicine
Price:
68.00 €
Keywords:
Receptivity, Susceptibility, Tobacco, Cigarette, Promotion, Advertising, adolescence, Bias-identification, Response-style bias, Sample attrition bias

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