Bookcover of Distribution Planning of Magazines
Booktitle:

Distribution Planning of Magazines

A Practical Approach

LAP LAMBERT Academic Publishing (2010-02-11 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8383-4555-0

ISBN-10:
383834555X
EAN:
9783838345550
Book language:
English
Blurb/Shorttext:
The aim of this work is to determine the best values of total printing volume of magazines and the amounts that are sent to sales points, through forecasting and determination of optimum service level to be provided. The first part of the book deals with forecasting the sales endpoint demands for the future issue. Especially, the handling of the censored demand in case of sellout is analyzed. Also, studies are carried out for finding the optimum parameters of the forecasting method. The two main strategies used for planning are mentioned: top-down and bottom-up. The top-down approach first determines the printing volume and distributes it to the endpoints. In the second part, three alternative ways of applying the top-down approach are discussed. The third part presents the existing bottom-up optimization approach that is valid under the assumption of normal probability demand distribution. It then deduces formulas for finding return and lost sales that would occur. Then, a simulation based approach is described that finds these performance measures, under any demand distribution assumption. In the end, a computer based illustration of these methods is given.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Onur Özgün, Wolfgang Hörmann, Mehper Cihangir Palavuzlar
Number of pages:
80
Published on:
2010-02-11
Stock:
Available
Category:
Mechanical engineering, manufacturing technology
Price:
49.00 €
Keywords:
magazines, Distribution Planning, Newsvendor Problem, Circulation Planning, top-down approach, bottom-up approach, Inventory Theory

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::directdebit_GB Adyen::wechatpay Adyen::unionpay Paypal

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING