Bookcover of Dimensions of Integrated Marketing Communication
Booktitle:

Dimensions of Integrated Marketing Communication

Effective Brand Communication and core value projection in the new age of media fragmentation, competition and clutter

LAP LAMBERT Academic Publishing (2013-05-16 )

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ISBN-13:

978-3-659-39503-1

ISBN-10:
365939503X
EAN:
9783659395031
Book language:
English
Blurb/Shorttext:
This book is written in a lucid style and supported by extensive research. This book provides deep conceptual and theoretical perspective on planning and executing integrated marketing communication. The various promotional tools and their impact on brand equity have been analyzed using modern methods and softwares in contemporary research. Researchers,academicians and practitioners can also look into the messages of communication process in IMC, both the creative part and its impact.Structural equation modeling has been adopted to prove and generalize the theory.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Joshua Selvakumar
Number of pages:
96
Published on:
2013-05-16
Stock:
Available
Category:
Business management
Price:
4,995.35 руб
Keywords:
Branding, Integrated Marketing Communication

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