Bookcover of Different Modes to Enter India
Booktitle:

Different Modes to Enter India

LAP LAMBERT Academic Publishing (2013-09-01 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-45284-0

ISBN-10:
365945284X
EAN:
9783659452840
Book language:
English
Blurb/Shorttext:
It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose of this research is to explore the modes of foreign entry used by the multi-international companies.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Gursharan Sodhi
Number of pages:
124
Published on:
2013-09-01
Stock:
Available
Category:
Advertisement, marketing
Price:
54.90 €
Keywords:
International Modes of Marketing, Modes to Enter Indian market

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING