Bookcover of Determinants of Effective Distribution Channels in India
Booktitle:

Determinants of Effective Distribution Channels in India

A Study of Select Indian Companies

LAP LAMBERT Academic Publishing (2011-03-21 )

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ISBN-13:

978-3-8443-2028-2

ISBN-10:
3844320288
EAN:
9783844320282
Book language:
English
Blurb/Shorttext:
Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep insights to sales and marketing professionals regarding the factors that are at play in designing and structuring effective distribution channels and managing them efficiently in the Indian context.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Vinod Kalia
Number of pages:
80
Published on:
2011-03-21
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
distribution channels, Channel Structures, Managing Channels, Channel Conflict, Marketing Management, Indian Case Studies, Emerging Markets, India, Marketing- Management

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