Bookcover of DESIGN THINIKING FOR TOURISM PRODUCT DEVELOPMENT
Booktitle:

DESIGN THINIKING FOR TOURISM PRODUCT DEVELOPMENT

Application of Design Thinking techniques to achieve sustainable and memorable tourism experiences

Sciencia Scripts (2020-07-31 )

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ISBN-13:

978-620-0-95962-1

ISBN-10:
6200959625
EAN:
9786200959621
Book language:
English
Blurb/Shorttext:
Tourism businesses need to innovate, develop new products and reinvent themselves to survive. The Design Thinking methodology allows them to carry out the creative process of developing new tourism products with a greater empathy towards the client as a human being. At the same time, it helps to minimize the risk associated with innovation by alternating the processes of generating ideas, evaluating, selecting and refining them over successive iterations. If we add to this the principles of sustainability as a system of values to guide the design and management process, these companies will have the necessary elements to create experiences that are not only memorable, but also capable of ensuring that the natural and human environments that serve as a stage for them endure over time.
Publishing house:
Sciencia Scripts
Website:
https://sciencia-scripts.com
By (author) :
Maísa Prieto
Number of pages:
236
Published on:
2020-07-31
Stock:
Available
Category:
Business management
Price:
52.40 €
Keywords:
tourism, new product development, design thinking, experience design

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